Alone in the Dark: Illumination releases apparently(?)

The latest installment in the Alone in the Dark series released just two days ago, with seemingly very little announcement on the part of Atari. I’m not sure if this means they think the game will be so good word of mouth alone will make it sell in the millions or they’re maybe just not convinced that anyone will think it’s any good.

Judging by the Steam reviews so far I’m going to verge on the side of the latter.